Capability
Art Direction
Campaign worlds, visual narratives and execution systems.
I turn a strategic idea into a visual world that can guide every execution.
My role is to define the rules that make a campaign feel coherent: image language, color, type, composition, motion and production logic. I stay close enough to the making to ensure the original idea survives every format—from key visual and social content to OOH, retail and physical experience.
Selected proof
Projects where the capability is visible
Creative Direction · Art Direction · Speculative Film Series
Concept Films
Eight compact brand worlds built around a single idea: make the product impossible to ignore.
Concept Campaign · Creative Direction · Art Direction · Film · AI
AirTag — Lose Almost Anything
What if losing something became the campaign? Lose Almost Anything is a speculative AirTag campaign built around the small, everyday things that disappear when you're not paying attention.
Creative Direction · Integrated Campaign · Client
Chombasia te lleva a Perú
A complete promotional ecosystem that turned Chombasia's flavor, color and irreverence into a journey from social participation to Panama's streets.
Sports Branding · Design Leadership · Client
IV Juegos Suramericanos de la Juventud Panamá 2026
A large-scale visual system for an international, multi-venue sports event—energetic enough for young athletes and rigorous enough for hundreds of production touchpoints.
Festival Branding · Campaign Design · Client
Vibes Fest
A loud, youthful festival world built to organize lineup, ticketing and event information without losing the energy of the experience.