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Sports Branding · Design Leadership · 2026

IV Juegos Suramericanos de la Juventud Panamá 2026

A large-scale visual system for an international, multi-venue sports event—energetic enough for young athletes and rigorous enough for hundreds of production touchpoints.

Featured film

Antón — official mascot launch film

IV Juegos Suramericanos de la Juventud Panamá 2026 key visual

The work is a production system, not a poster: one identity carried across venues, public space, transport, sponsors, screens and Antón.

As Senior Graphic Designer, I led visual development and execution across digital, print, OOH and venue environments. The role required expanding the official brand without losing control of it—building key visuals, sponsor integrations, ceremonial assets, campaign materials, broadcast-ready graphics and scalable templates for multidisciplinary teams. Every application had to feel youthful and high-energy while remaining legible, institutional and production-ready.

Antón — official mascot visual development
01Antón — official mascot visual development
Games visual system — application 01
02Games visual system — application 01
Games visual system — application 02
03Games visual system — application 02
Games visual system — application 03
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Games visual system — application 04
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Games visual system — application 05
06Games visual system — application 05
Games visual system — application 06
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Games visual system — application 07
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Games visual system — application 08
09Games visual system — application 08
Games visual system — application 09
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Games visual system — application 10
11Games visual system — application 10

Motion, process & selected material

See the system in depth

Branding across Panama

Games motion system

Sponsor and venue integration

Event communication in motion

Digital campaign sequence

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