Antón — official mascot launch film
Sports Branding · Design Leadership · Client · 2026
IV Juegos Suramericanos de la Juventud Panamá 2026
A large-scale visual system for an international, multi-venue sports event—energetic enough for young athletes and rigorous enough for hundreds of production touchpoints.
Featured film
01 / System in context
OOH & Public Space
The Games identity moving through Panama: transport, city screens, venues and public-facing environments.
02 / System in context
Campaign System & Activations
A connected visual language expanded through Antón, sponsors, mobility, fan experiences and campaign touchpoints.
The work is a production system, not a poster: one identity carried across venues, public space, transport, sponsors, screens and Antón.
As Senior Graphic Designer, I led visual development and execution across digital, print, OOH and venue environments. The role required expanding the official brand without losing control of it—building key visuals, sponsor integrations, ceremonial assets, campaign materials, broadcast-ready graphics and scalable templates for multidisciplinary teams. Every application had to feel youthful and high-energy while remaining legible, institutional and production-ready.
Motion, process & selected material
See the system in depth
Branding across Panama
Games motion system
Sponsor and venue integration
Event communication in motion
Digital campaign sequence