Concept Campaign · Creative Direction · Art Direction · Film · AI · 2026
AirTag
Lose Almost Anything.
Speculative Integrated Campaign
UMBRELLALose almost anything.
The idea
LOSE ALMOST
ANYTHING.
We lose things in different ways. Sometimes they disappear in a crowd. Sometimes they simply roll away. Sometimes they wander off.
AirTag turns those tiny moments of panic into something simple: there you are.
Across three short films and an OOH system, each execution turns the act of losing — and finding — into the idea itself.
The films
The campaign
FROM LOST STORIES
TO LOST OBJECTS.
The same idea extends into OOH, turning each environment into part of the search.
Role
Concept & Creative Direction
- Art Direction
- Campaign Development
- Film Direction
- Visual Development
- Motion & Post-production
- AI-assisted production
Speculative project · 2026