ZSY Moniak
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Creative Direction · Integrated Campaign · Client · 2026

Chombasia te lleva a Perú

A complete promotional ecosystem that turned Chombasia's flavor, color and irreverence into a journey from social participation to Panama's streets.

Chombasia te lleva a Perú key visual

One idea, four creative routes and a final visual system designed to stay unmistakably Chombasia at every scale.

The campaign began with four distinct art-direction routes before converging on the final turquoise-and-yellow system. The winning language turned the trip to Peru into a clear participation story, then expanded through social assets, responsive web, outdoor screens, billboards, shop stoppers, die-cut totems, retail materials and a branded tuk-tuk. The result is not a single key visual but a connected campaign architecture: recognizable, adaptable and built for movement.

Contest launch — social art
01Contest launch — social art
Participation mechanic — social art
02Participation mechanic — social art
Contest MUPI — outdoor reference
03Contest MUPI — outdoor reference
04Campaign motion — social activation
Shop stopper — in-store reference
05Shop stopper — in-store reference
Die-cut totem — in-store reference
06Die-cut totem — in-store reference
Social strategy — campaign feed system
07Social strategy — campaign feed system
Route 3 — installed OOH poster system
08Route 3 — installed OOH poster system

Motion, process & selected material

See the system in depth

Route 1 — creative exploration

Route 2 — creative exploration

Route 3 — creative exploration

MUPIS Digitales LED — campaign reel

Tuk-tuk environmental application

Creative routes — art direction overview

Creative routes — art direction overview

OOH and merchandise system

OOH and merchandise system

Social campaign ecosystem

Social campaign ecosystem