Chombasia te lleva a Perú

One idea, four creative routes and a final visual system designed to stay unmistakably Chombasia at every scale.

The campaign began with four distinct art-direction routes before converging on the final turquoise-and-yellow system. The winning language turned the trip to Peru into a clear participation story, then expanded through social assets, responsive web, outdoor screens, billboards, shop stoppers, die-cut totems, retail materials and a branded tuk-tuk. The result is not a single key visual but a connected campaign architecture: recognizable, adaptable and built for movement.