AI Creative Direction / Video Editing
Capability
AI Creative Direction
Concept, prompting, direction and editing for AI-assisted moving image.
AI expands production possibilities; human direction decides what is worth making.
I use AI as one part of a deliberate workflow: concepting, visual reference, shot direction, iteration, continuity, compositing and editorial finishing. The value is not a single prompt—it is maintaining taste, narrative and brand control across the full sequence.
Selected proof
Projects where the capability is visible
Creative Direction · Art Direction · Speculative Film Series
Concept Films
Eight compact brand worlds built around a single idea: make the product impossible to ignore.
Concept Campaign · Creative Direction · Art Direction · Film · AI
AirTag — Lose Almost Anything
What if losing something became the campaign? Lose Almost Anything is a speculative AirTag campaign built around the small, everyday things that disappear when you're not paying attention.
Sports Branding · Design Leadership · Client
IV Juegos Suramericanos de la Juventud Panamá 2026
A large-scale visual system for an international, multi-venue sports event—energetic enough for young athletes and rigorous enough for hundreds of production touchpoints.
Betcha — selected AI sports films
NFL, tennis and UEFA visual storytelling
Concept direction, shot selection, continuity, motion and editorial finishing brought together as one human-led visual workflow.
AI Creative Direction / Motion
Tennis — Hard Court
AI Creative Direction / Video Editing