AI Creative Direction / Video Editing
Capability
Video Editing
Rhythm, narrative and finishing for social and campaign video.
Editing is where separate shots become one idea with timing, tension and payoff.
I shape structure, pace, music, typography and visual continuity to make campaign films easy to follow and hard to ignore. Motion design and compositing are integrated into the edit so the final piece feels authored rather than assembled.
Selected proof
Projects where the capability is visible
Creative Direction · Art Direction · Speculative Film Series
Concept Films
Eight compact brand worlds built around a single idea: make the product impossible to ignore.
Concept Campaign · Creative Direction · Art Direction · Film · AI
AirTag — Lose Almost Anything
What if losing something became the campaign? Lose Almost Anything is a speculative AirTag campaign built around the small, everyday things that disappear when you're not paying attention.
Motion Design · Animation
Motion Graphics
Motion used as a communication system: directing attention, revealing information and giving brands a recognizable sense of rhythm.
Festival Branding · Campaign Design · Client
Vibes Fest
A loud, youthful festival world built to organize lineup, ticketing and event information without losing the energy of the experience.
Betcha — selected AI sports films
NFL, tennis and UEFA visual storytelling
Concept direction, shot selection, continuity, motion and editorial finishing brought together as one human-led visual workflow.
AI Creative Direction / Motion
Tennis — Hard Court
AI Creative Direction / Video Editing