Digital Design · Responsive Campaigns · 2024
Web Banners
Digital advertising systems that keep the message, product and call to action intact across radically different proportions.
A good banner is not a poster squeezed into a rectangle; it is hierarchy rebuilt for the space available.
I design from a clear message architecture, then adapt—not merely resize—the system for desktop, mobile and display placements. Typography, product focus and calls to action are rebalanced in every format so the campaign remains recognizable and legible at a glance.
