Art direction · Campaign design · Social content
Social Media
Campaigns.
Ideas that register in a second and hold together across a campaign. A selection of my work for retail, sport, products and community.
From key visual to post, story and banner: composition, typography and color adapted to each format, with a clear identity throughout.
01
Retail & seasonal campaigns
A campaign idea adapted across feed posts, stories, banners and in-store displays.
02
Sport, events & community
Match announcements, countdowns, results and community stories connected by a clear visual identity.
03
Everyday communication
Promotional series that keep the offer readable while adapting to the rhythm of the calendar.
04
Product & brand worlds
Product compositions, portrait treatments and distinct color palettes developed for social placements.
05
Food & promotional content
Additional food campaign pieces from the portfolio.
My contribution
Consistency, with room to vary.
Graphic design, social art direction, image composition and format adaptation. Each piece balances the brand's personality with the information it needs to communicate: a date, a product, an offer or a story.