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Creative Direction · Brand Films · 2026

HenArt

Made to feel.
Built to connect.

Two brand stories, one considered visual approach. Plantz and Levendo bring together creative development, visual storytelling and films designed for both widescreen and vertical viewing.

Plantz — Look Again.

01 / Film

PlantzHorizontal · 30s

An invitation to look again. Product, atmosphere and voice-over work together to give the story a clear point of view, before carrying it into a vertical cut.

02 / Visual development

Before the final frame.

For Levendo, the visual world connects a recognizable character, a warm domestic setting and a clear product moment. These development images make those creative decisions visible.

Golden retriever character reference: front, side and rear views — Character / A consistent presence across viewpoints.

A world that feels familiar.

Soft daylight, natural materials and a connection to the garden establish the tone. The setting gives the character and the product a shared, believable space.

Warm kitchen environment opening onto a garden — Environment / Light, palette and atmosphere.

Levendo — In a League of Its Own.

03 / Film

LevendoHorizontal · 30s

Bring the story back to the product.

The closing composition brings the pack, the food and the dog into one frame. The product stays readable while the everyday moment gives it context.

Levendo product pack beside a golden retriever eating on a patio — Final composition / Character, product and setting together.

04 / Format & rhythm

A different frame. The same intent.

The vertical versions keep the brand story close: 30 seconds for Plantz and a more concentrated 15-second cut for Levendo. Voice-over and subtitles remain part of the original films.

PlantzVertical · 30s

LevendoVertical · 15s

Creative contribution

Creative direction · Visual development · Film storytelling · Horizontal & vertical adaptations