Brand Systems · Visual Identity · 2024
Branding & Identity
Identity work that moves from a recognizable mark to a practical visual system brands can actually use.
A logo creates recognition. A system creates the conditions for a brand to stay recognizable.
The work combines symbol, typography, palette and application logic so identities can live beyond a presentation. From hospitality branding such as La Embajada to independent logo systems, each project is built around the brand's character and the real situations in which it needs to perform.
